Simple tips to generate more business for your bodyshop

How to increase retail enquiries and bodyshop business

If you are hoping to increase your retail enquiries for your business it is essential to consider promoting your business.

A large Retail Park will have tens of thousands of visitors every week, most of them drive there. Every day cars are reversed into or collide with posts in the retail car park. According to accident specialists, Accident Exchange, every year there are approximately 125,000* general car park incidents, that’s 342 every day! Most incidents are the result of low speed manoeuvres in relatively cramped car parks, with damage ranging from front and rear-end collisions to bumps to doors, buckled wheels and burst tyres. Could you offer your services to these customers?

Lots of these customers go to Customer Services to either report or complain. If you can demonstrate a useful service to help the retail stores customers and staff they, in turn, will help you win more retail work! Next time you are in your local supermarket or Retail Park why not see if they will promote your business for you. Have a think about the below ideas:

  1. Offer your services to Customer Services. Lots of customers report collisions to Customer Services and if you are able to leave a flyer or brochure with customer services this could help promote your business. It is also essential to persuade Customer Services that your services are helping them, consider offering a special discount for any collision work that is directed to your business.
  2. Get your bodyshop name noticed. If you have a company van or courtesy car with your logo or number on it then consider where you park your vehicle so that it is noticed. If you are parked in a retail car park consider how many people will notice your vehicle and this will help generate business enquiries.
  3. Offer your services to the staff too! If your business is able to be advertised on the company intranet sites or on adverts pinned to their staff notice board this will help generate more business for your bodyshop. Consider offering an incentive that will attract the staff, such as, a free valet following an alloy wheel repair.

 *The Accident Exchange research was based on 68,963 incidents handled between 2010 and July 2012